Political Pixel – Digital Ad Campaign Analysis
Political Pixel is a cutting-edge web application designed to bring transparency to political advertising strategies by analyzing digital ad campaigns on platforms like Facebook and Google. It enables political analysts, journalists, and citizens to understand ad spends, target demographics, and engagement metrics of political campaigns.
In an era where digital advertising plays a pivotal role in shaping political campaigns, understanding these strategies is crucial. Political Pixel offers comprehensive insights into the digital advertising footprint of political campaigns by scraping data from Facebook and Google Ads.
Client:
Political Ad TransparencyDate:
April 2025 - July 2025Services:
Data Scraping and AnalysisFeatures
- Data scraping and aggregation from Facebook and Google Ads
- Real-time ad campaign tracking
- Target demographic and engagement analysis
- MERN stack-based interactive dashboard
- Advanced filtering by entity, time frame, ad spend, and demographics
- AWS-powered scalable data processing
- Campaign effectiveness and strategy assessment tools
Project Challenges
Overcoming anti-scraping mechanisms and dynamic content barriers on platforms like Facebook and Google Ads to extract meaningful data.
Ensuring scalable data processing using AWS Lambda and SQS to handle large volumes of ad campaign data efficiently.